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| week of 6/29/22 |
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| Consumer Spending a Mixed Bag This Summer |
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| Despite inflation fears, retailers are likely to see an increase in consumer spending this summer, with 61% planning to shop “holidays” like Prime Day, and 76% of them saying they’ll spend the same or more on the extravaganza as last year, according to data from Adobe Commerce. |
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| Visual Media Is Key to Ecommerce Success |
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| The dynamic nature of ecommerce lets you bypass the constraints of the physical, delivering compelling, engaging visual media experiences. To cut through marketplace noise and win valuable mindshare, you must master visual communication. Learn how a media-first approach is a winning strategy in this MCM POV report. |
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| Click Fraud: Protect Your Digital Ad Spend |
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| Unfortunately, the increase in ecommerce has led to a wave of all kinds of bad actors. In 2020 alone, online retailers lost over $3.8 billion to click fraud on ecommerce ads. To stop click fraud, brands must be knowledgeable about it, learn why they tend to be the primary targets, and be aware of the various schemes. |
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| Stepping Up Your Ecommerce Sustainability Game |
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| Focusing on ecommerce sustainability initiatives can help you set your company up for success by focusing on the planet, while also creating more opportunities to boost sales. Therefore, it behooves you to step up your ecommerce sustainability game or risk being overlooked by increasingly values-conscious consumers. |
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| sponsored by |
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| How DSW and GNC Are Increasing Speed to Customers |
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Multichannel Merchant gathered top retail operations executives for a virtual Think Tank Forum, sponsored by Saddle Creek Logistics. Learn what retailers are doing to increase their speed to customers.
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Related Content
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| sponsored by |
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| Inventory Management Complexities Are Here to Stay |
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Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.
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| On the job hunt? |
| See open jobs for ecommerce and marketing. |
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