Multichannel Merchant
Ecommerce & Marketing
week of 7/28/21
Unybrands Raises $300M to Scale Amazon Brands Pursuit
Unybrands, a Miami-based aggregator of successful brands both on and off Amazon, has raised another $300 million to pursue its manifest destiny of acquiring 20 companies in 2021, building out its platform and doubling headcount to 50. Unybrands CEO Ulrich Kratz said the company is tracking ahead of its acquisition goal.
Creating Dynamic PPC Ads on Google Shopping
Google Shopping plays a key role for retailers and online advertisers as it is essentially a product search engine for ecommerce stores. As a merchant you sometimes need to create hundreds of PPC ads for every product, aligned with pricing and inventory. Although this may seem overwhelming, it's simpler than you think – using a data feed.
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Unlocking the next frontier of e-commerce

Expanding into new markets is often highly complex and resource-intensive. Understand how to navigate this expansion with PayU’s latest report, The Next Frontier: the most promising markets for emerging e-commerce leaders in 2021 and beyond. Learn more about which markets offer the greatest opportunity for e-commerce in this data-led analysis of sixteen markets spanning five continents.
Download now.

Overcoming Website Accessibility Roadblocks
Even if you ignore the increased lawsuits, new ADA laws requiring website accessibility and the boost in traffic you’ll see, it’s important for your site to welcome all users. Marketers, this means you. Unfortunately, working with developers to create an ADA-compliant site is no easy task. Not to worry; here are 8 tips to help you get there.
The Critical Role of Ecommerce Marketplaces
Those who only think of ecommerce marketplaces of major American and Chinese operators when they consider the global platform economy overlook opportunities this business model also offers SMBs. Merchants with complementary offerings can learn from the big players and serve their customers better together.
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Prepare Your Operations for the Holiday Season Now

In the latest Multichannel Merchant special report industry experts and retailers discuss the state of the operations industry, including supply chain challenges and efforts and strategies designed to relieve pain points. Read the report now and learn what you can do to prep your operations for the upcoming holiday season.

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Plan For The Future of Ecommerce Operations Now

After a year full of disruptions, consumer behaviors and business practices have changed drastically. In Multichannel Merchant’s annual outlook report, we talk to retail leaders about how you can optimize ecommerce operations while delivering against expectations in the post-pandemic reality.

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