 |
| week of 9/22/21 |
 |
| Livestreaming Shopping: The New Virtual Mall? |
|
|
| The last 18 months of lockdowns and restrictions have made it hard for consumers to shop at stores, eliminating the pleasure of leisurely, impulse buying, seeing a product or speaking with an associate. The answer to this problem may be livestreaming shopping. Is it the mall of the future? We talk to Jared Blank of VTEX to learn more. |
 |
| Loyalty Program Provider Clarus Commerce Acquires PrizeLogic |
|
|
| Premium loyalty program provider Clarus Commerce has acquired PrizeLogic to add rebate and promotion engine and rich first-party customer data as third-party tracking cookies are on the way out and Apple’s new iOS operating system severely limits marketers' access to user activities. Terms were not disclosed. |
|
|
|
|
| sponsored by |
 |
| Protect Against Fraud Now |
|
Increases in online shopping have unfortunately also increased the opportunities for fraudsters. In this Multichannel Merchant special report, Fraud Increasing in Ecommerce, But Help Is on the Way, industry experts discuss current fraud trends, the different types of fraud, and the solutions available to retailers that can help prevent attacks.
|
|
|
|
|
|
| Ecommerce Returns and Their Role in Marketing |
|
|
| If a retail marketer’s current customer segmentation is made without taking ecommerce returns data into account, then it’s hard to know what the real value of customers are, and segmentation and targeting decisions are thrown into question. Ultimately, this could mean that marketing effectiveness ends up well below its potential. |
|
| Leveraging Customer Loyalty This Holiday Season |
|
|
| Consumers today are channel agnostic, demanding a baseline digital experience that will achieve their desired outcomes. Meeting their expectations is no longer sufficient; exceeding them is what wins their loyalty in the post-pandemic era, and drive success this holiday season and beyond, brands must prepare now. |
|
|
|
|
| sponsored by |
 |
| Prepare Your Operations for the Holiday Season Now |
|
In the latest Multichannel Merchant special report industry experts and retailers discuss the state of the operations industry, including supply chain challenges and efforts and strategies designed to relieve pain points. Read the report now and learn what you can do to prep your operations for the upcoming holiday season.
|
|
|
|
|
|
Related Content
|
|
|
| sponsored by |
 |
| A Better Return Process is Your Key to Ecommerce Success |
|
How you handle your ecommerce returns has become a key differentiator. In the latest Multichannel Merchant special report, we look back at the 2020 holiday season returns, and examine the win-win of dropoff points. Experts offer insights on how retailers are upping their game in returns, which is shaping up to be a “loyalty battleground” for years to come.
|
|
|
|
|
| On the job hunt? |
| See open jobs for ecommerce and marketing. |
|
|
|
|
|
|
