Geo-Targeted Marketing
With retail technology continuing to evolve at a rapid pace, it is imperative that you be where the consumers are. And for today’s “on the go” consumer, that is on their mobile devices. This is why marketers need to have relevant, targeted content for consumers – which is where geo-targeted marketing comes in. Brands need to provide more personalized content and tailored promotions in order to succeed in attracting a consumer’s attention, ultimately allowing you to build engagement and loyalty with them.

Localization for Cross-Border Ecommerce Needs to go Beyond Translation
Localization is a key component for building your cross-border ecommerce strategy, but it’s also much more than just making sure your site is translated properly for consumers in your target country. Localization also includes a digital marketing plan that resonates with your target audience, knowing what merchandise will sell, and knowing if customers in your target country prefer buying online via a desktop site, or if they are a mobile buyer.