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MCM THURSDAY
News and Intelligence for the Multichannel Merchant
October 29, 2015 |
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Star Wars is Dominating Ecommerce Site Search This Halloween
Don't be surprised if Darth Vader, Boba Fett, Princess Lea or Yoda knock on your front door this Saturday. Star Wars is dominating the 2015 Halloween costume craze. Data released by SLI Systems found site searches for Star Wars-related costumes far exceeded all others. What about recent popular movies including Minions and Frozen? Here's where characters such as Kevin and Olaf stand. More…
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How Retailers Can Go Beyond Omnichannel and Move to Customer-Centricity
For retailers, employing the omnichannel model is a necessity to appeal to today’s highly connected consumer and target their interest both in-store and across devices. More…
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Will 2015 Be the Most Social Shopping Season Yet?
Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season. More…
REI Announces Company Will Be Closed on Black Friday
In an effort to be authentic and setting themselves apart from other retailers, outdoor apparel brand REI announced it will close all of its 143 stores and ecommerce channel on Black Friday. In this video, CEO Jerry Stritzke talks about what prompted this decision. More…
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Herschell Gordon Lewis's Best and Worst Catalog Copy of 2015
There's nothing scarier than being in Herschell Gordon Lewis's annual Best and Worst of Catalog Copy column, especially if your catalog or website is included as one of the 5 worst... Wait, Multichannel Merchant can make it scarier by running his annual Best and Worst column during Halloween week... After all, Herschell Gordon Lewis is not just a master copywriter and the principal of Lewis Enterprises... He's also The Godfather of Gore... BOO! More…
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The Keys to a Successful Drop Shipping Program
Retailers are continually seeking ways to cut costs, gain efficiencies and meet rising consumer expectations. One of the main tools in this arsenal is drop shipping, allowing retailers to have products shipped directly from the manufacturer or brand, saving on inventory costs while significantly broadening their offerings.
The Path to Maximize the Shopper Experience
This report explores the challenges retailers face in harnessing data and analytics to better meet customer expectations across all interaction channels. It also provides an overview of the three core building blocks retailers must establish and nurture in order to maximize their performance through the effective use of data.
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