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MCM THURSDAY
News and Intelligence for the Multichannel Merchant
November 12, 2015 |
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Mobile Apps are Springboard for the Holiday Shopping Season
Despite the proliferation of shopping channels, a recent study published by Oracle and Edison Research indicates that last year Christmas sales via smartphones and tablets were up 55%, and 37% of all online sales (or 8.9% of all total retail sales) were made directly via a mobile device. More…
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How Customer Feedback Can Make or Break Your Black Friday
It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer. More…
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Singles Day Wasn't All About Alibaba
While Alibaba reported Singels Day sales of $14.3 billion - up 60% from last year's 11.11 Global Shopping Festival - the Chinese shopping holiday was not all about Tmall, Taobao and Alipay. Check out more highlights, facts, and figures in our pseudo-live Singles Day 2015 blog… More…
Field & Stream Launches its First-Ever Ecommerce Site
Just in time for Cyber Weekend, Field & Stream stores, an outdoor specialty brand owned and operated by omnichannel retailer DICK’S Sporting Goods, has launched its first-ever ecommerce website... More…
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Bloomingdales Apologizes for Inappropriate Holiday Catalog Copy
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale's error. More…
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| Related Content |
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Geo-Targeted Marketing
With retail technology continuing to evolve at a rapid pace, it is imperative that you be where the consumers are. And for today’s “on the go” consumer, that is on their mobile devices. This is why marketers need to have relevant, targeted content for consumers – which is where geo-targeted marketing comes in.
The Keys to a Successful Drop
​Shipping Program
In the face of relentless pressure from Amazon and a highly competitive environment overall, retailers are continually seeking ways to cut costs, gain efficiencies and meet rising consumer expectations. One of the main tools in this arsenal is drop shipping, allowing retailers to have products shipped directly from the manufacturer or brand, saving on inventory costs while significantly broadening their offerings.
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