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MCM THURSDAY
News and Intelligence for the Multichannel Merchant
November 5, 2015 |
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Capturing and Captivating the Impulse Buyer
To convert the impulse buyer, you need to provide all the information the customer needs to make the quick – and smart – purchase decision. Here's how retailers from Moosejaw to Macy's are able to combine creative content and inventory management to keep shoppers coming back. More…
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SMS Engagement Can Amplify Mobile Results For Merchants
By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits. More…
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Which Store Should You Ship From? All of Them.
Second day delivery service for ecommerce orders anywhere in the U.S. is only possible for players with massive warehouses, robots, and drones, right? Wrong. Here are three ways to harness the fulfillment power. More…
Delivery Confirmation Can Keep Customers from Disappearing
Confirmation of delivery not only builds consumer confidence and reduces queries to customer service, it can also provide a fantastic opportunity to encourage repeat orders and build a stronger relationship with your customer. More…
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3 Ways Black Friday and Christmas Promotions Benefit from an Online Marketplace
There is no reason why an online marketplace cannot be an integral part of Black Friday and Christmas promotions, nor indeed promotions at other times of the year. Here is how to best go about it. More…
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Next Gen Information & Data Management for Commerce Relevancy
Retail has evolved from single/siloed channels to omnichannel. This FitForCommerce paper explores changing expectations and buying behaviors; the critical role of a PIM solution; using PIM solutions to combine product and customer data; and more.
The Streamlined SKU: Using Analytics for Product Introductions
Are you handling thousands of SKUs on spreadsheets? Are your merchants and marketers frustrated with the time it takes to get products to market? Intricity and Informatica share a solution that will attack the entire lifecycle of product management.
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