MCM THURSDAY
News and Intelligence for the Multichannel Merchant
December 11, 2014
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Online Retailers Lose Sales Through Irrelevant Promotions
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here's a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases. More...
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Staples Offers More Products and Services with New Exchange
Staples announces Staples Exchange, a new platform allowing merchants to offer products to customers through all of its ecommerce channels, see what else this will mean for Staples. More...
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Abercrombie & Fitch CEO to Retire
Abercrombie & Fitch announced today that embattled CEO Michael Jeffries is retiring. He will also be retiring as a board member, effective immediately. See what this will mean for the retailer. More...
Retailers Must Deliver a Seamless Shopping Experience
Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process. More...
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Affiliate Marketing Gets a $3.3 Billion Wake-Up Call
When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with? Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented. More...
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Job Opportunities
Campaign Associate
Total Wine & More, Potomac, MD
Director, Digital Marketing
Total Wine & More, Potomac, MD
Senior Campaign Manager
Total Wine & More, Potomac, MD
Associate, Digital Marketing
Total Wine & More, Potomac, MD
E-Commerce Developer, SDP
Macys, San Francisco, CA
Director of Digital & E-Commerce
Bobeau, a division of Crew Knitwear, Los Angeles, CA
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Related Content
Customers Demand an Omnichannel Experience
The ecommerce numbers alone show that omnichannel activity will bring ROI. But as ecommerce continues to make waves and garner deserved attention, the volume of omnichannel sales in brick-and-mortar locations driven by web research is significantly greater.
eCommerce Benchmark Report
Smartphones and tablets accounted for 43% of all site visits in Q3 2014. Sales from these devices made up almost one fourth of all ecommerce revenue in the quarter and smartphone revenue share is projected to surpass tablet share by early-to-mid 2015.
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Resource Highlight
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Editorial: Multichannel Merchant Editorial | Advertising: Multichannel Merchant Sales & Marketing
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