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MCM THURSDAY
News and Intelligence for the Multichannel Merchant
June 18, 2015 |
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Creating a Singular Voice Across All Touchpoints
For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video. More…
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Rue La La Reactivates Dormant Customers
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand. More…
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How SoccerPro Wins Big at Omnichannel
As an omnichannel merchant, SoccerPro needed a solution where all customer touchpoints shared and transferred information. See how the company made this a possibility. More…
Thanks for the Retargeting, Sears!
Data-driven, real-time marketing is a thing of beauty for retailers - but sometimes the technology can be too smart for its own good, as happened to Sears. More…
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Personalizing the Customer Experience Across All Touchpoints
Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper's journey. Read more in this executive summary from Multichannel Merchant. More…
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Events Sales Representative - Social & Special Events
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Nueske's Applewood Smoked Meats, Wittenberg, WI
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Sterling Resorts, Tampa, FL
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| Related Content |
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The Path to Maximize the Shopper Experience
This report explores the challenges retailers face in harnessing data and analytics to better meet customer expectations across all interaction channels. It also provides an overview of the three core building blocks retailers must establish and nurture in order to maximize their performance through the effective use of data.
Managing Your Commerce Business Infrastructure: Reducing the Risk in the Direct-to-Consumer Channel
A successful ecommerce channel requires careful management of one’s commerce business infrastructure. This on-demand webinar is relevant to any company interested in learning how to effectively manage their “CBI” and reduce ecommerce risk.
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