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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

June 13, 2013

MCM Thursday
 
NRF Projects Father’s Day Spending Increase
5 Ways to Acquire and Keep the Right Subscribers
Mastering Fcommerce in an Ecommerce World
4 Most Important Things to Watch for in Fraud Prevention
What the Marketplace Fairness Act Means for You
7 Tech Tips for Highly Accessible Sites
Study Shows Consumers Want Seamless Shopping Experience

NRF Projects Father’s Day Spending Increase

By Daniela Forte

Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year, which is up from $117.14 last year. Total spending is expected to reach $13.3 billion.

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5 Ways to Acquire and Keep the Right Subscribers

By Ross Kramer

There are many online options for acquiring subscribers that will boost your bottom line, as well as help your email reputation and deliverability. Here’s a fast look at five.

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Mastering Fcommerce in an Ecommerce World

By Erin Lynch

One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.

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4 Most Important Things to Watch for in Fraud Prevention

By Tabitha Stang

How can ecommerce businesses fight the dynamic nature of fraud and reduce losses associated with fraudulent purchases? While certainly not exhaustive, here are four important things to watch for in your ecommerce fraud prevention.

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What the Marketplace Fairness Act Means for You

By Guy Mucklow

For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.

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7 Tech Tips for Highly Accessible Sites

By Gian Genovesi

Developing and deploying an ecommerce site can require months of an organization’s time, featuring an incredible number of to-do’s which can’t be pushed past post go-live. There are, too, items that can be tabled, depending upon factors such as timeline, budget or resources, and one retailers are tabling, (and in turn, often ignoring) far too [...]

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Study Shows Consumers Want Seamless Shopping Experience

By Daniela Forte

Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.

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Related Whitepapers

eBook: eCommerce 201: 5 Strategies and 15 Best Practices You Need to Know to Grow Your Revenue

Improve Conversions on Your Webstore from Paid Search and Comparison Shopping Traffic

Almost Everything You Wanted to Know About Email Marketing

Seven Reasons to Consider Responsive Design for Your Company's Next Generation Website

Social Media Best Practices White Paper

Customer Service Requires Synergy, Not Silos

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