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MCM TUESDAY
News and Intelligence for the Multichannel Merchant
November 24, 2015 |
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Is Black Friday's Demise Over Exaggerated?
Is this the last-ever year Black Friday, or is the end of America's biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week. More…
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How Marketers Are Abusing Emails
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it. More…
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A Pop-Up Holiday: The Resurgence and Relevance of Brick and Mortar
The blue and yellow Blockbuster logo once was as familiar a site as the green and white of the Starbucks emblem today seen across the country. Its disappearance is both a reflection of progress and a reminder of the impact the Internet has had on brick and mortar retailers. More…
Borrow B2C Website Features to Enhance Your B2B Ecommerce Site
The B2B and B2C markets operate in contrast to each other. In general, B2B buyers are more knowledgeable of the products they buy and better understand the value associated with it. B2B buyers must also be more thorough in the… More…
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3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday
By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But, there are ways (and still time, though fleeting) for retailers to proactively protect themselves as much as possible, through the following three techniques. More…
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| Job Opportunities |
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Regional Marketing Lead - Analytics
MSCI, New York, NY
Director and Editor of Content
Paula's Choice Skincare, Seattle, WA
E-Commerce Clerk
Goodwill Easter Seals Miami Valley, Dayton, OH
Global Public Relations Manager
Transfast, New York, NY
Software Development Principal Engineer E-Commerce-PW15
Dell, Inc., Round Rock, TX
E-Commerce & Purchasing Card Program Coordinator
Anne Arundel Community College, Arnold, MD
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Data-Driven Retail: The Path to Maximize the Shopper Experience
This report explores the challenges retailers face in harnessing data and analytics to better meet customer expectations across all interaction channels. It also provides an overview of the three core building blocks retailers must establish and nurture in order to maximize their performance through the effective use of data.
How Product Information Management Maximizes Omnichannel Commerce
Product Information Management – PIM helps deliver this vision by creating a master catalog of validated, high quality product data for efficient distribution to all sales channels, regardless of whether data is structured or unstructured. During this webinar replay, Informatica discusses customer PIM implementations, giving insight into the positive impact on sales and their wider business. Understand how you can leverage PIM to improve your search result rankings and help customers find you.
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