MCM TUESDAY
News and Intelligence for the Multichannel Merchant
March 17, 2015 |
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Remembering Don Libey
Author, speaker, CEO advisor, Sherlock Holmes buff and direct marketing industry icon Don Libey passed away on March 14. Among many other game-changing contributions, Don was the originator and codifier of the RFM principle of direct marketing, a key factor in the success of many merchants. More...
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Top 5 Challenges in the New Retail World
Online sales may be skyrocketing, but the next generation of retail isn’t just about ecommerce. Here are the top five challenges for companies facing the new world of retail, and my advice for how to overcome them. More...
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Creating Predictability in a Chaotic Environment at ULTA Beauty
ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences. More...
3 Slices of Pi Day Emails
My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here's who talked nerdy to Tim. More...
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Why Lowering Prices Could Be Your Best Sales Strategy
Instead of constantly changing prices, you need to focus on cutting unnecessary costs that can drive your price up. Make sure there’s a strategy behind your pricing. Here are three tactics you can use. More...
The 3 Trends Changing the Face of Global Ecommerce
Global ecommerce is charging forward, with online revenues growing in every market in virtually every market around the world. Zia Daniell Widger, Vice President & Research Director for Forrester Research, will deliver The 3 Trends Changing the Face of Global Ecommerce as a keynote at this year’s Growing Global conference. More...
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Job Opportunities
CRM Strategist, Value Architect Manager for Automotive/Industrial/Travel Industry
Accenture, Atlanta, GA
Digital Value Architect Manager for Automotive/Industrial/Travel Industry
Accenture, Atlanta, GA
Sales and Marketing - CRM Architect - Sr. Manager for Automotive/Industrial/Travel Industry
Accenture, Atlanta, GA
Content Management Senior Manager for Automotive/Industrial/Travel Industry
Accenture, Atlanta, GA
eCommerce Senior Manager for Automotive/Industrial/Travel Industry
Accenture, Atlanta, GA
Associate, Digital Marketing
Total Wines & More, Potomac, MD
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