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MCM TUESDAY
News and Intelligence for the Multichannel Merchant
June 16, 2015 |
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Preventing the Next Big Ecommerce Threat: Fast Fraud
Retailers need be prepared for fast fraud, which exploits weaknesses in ecommerce fraud prevention systems, especially in card not present (CNP) sales. More…
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The Internet of Things Is About Experience… and Data
The Internet of Things is making devices like internet refrigerators more mainstream today because consumers are hyper-adopting new technology and marketers are engaging in digital disruption. Here's why experiential devices such as the Apply Watch and certain household appliances are going change the way you collect data, and how you need to react. More…
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The 2015 Video Marketing Cheat Sheet
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business. More…
Sigma Beauty Drives Results Using User Generated Content
Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content. More…
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CVS Health Acquires Target Pharmacy Business
CVS Health will acquire and Target Corporation pharmacy and clinic business for approximately $1.9 billion. See what this will mean for both companies. More…
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| Job Opportunities |
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Senior Director, Content Strategy and Development
NAEYC, Washinton, DC
Director of e-commerce
Sterling Resorts, Tampa, FL
E-Commerce Business Analyst
Accenture, Salt Lake City, UT
Director of Operations
Nueske's Applewood Smoked Meats, Wittenberg, WI
Digital Marketing Commerce Solution Architect Manager
Accenture, Atlanta, GA
Mobility and Analytics Consulting Senior Manager
Accenture, Washington, DC
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The Path to Maximize the Shopper Experience
This report explores the challenges retailers face in harnessing data and analytics to better meet customer expectations across all interaction channels. It also provides an overview of the three core building blocks retailers must establish and nurture in order to maximize their performance through the effective use of data.
5 Ways to Supercharge Your SEO with Product Information
Where do you appear in search results? How can you position yourself closer to the top of the page so that potential customers can find you? Learn five ways to supercharge your SEO with product information.
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