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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

June 25 , 2013

MCM Tuesday
 
Retailers Open Up About the Marketplace Fairness Act
Can Shutl Have Same-day Delivery Success in the U.S.?
5 Marketing Game Changers to Include in Your Strategy
What Instagram Video Will Mean for Merchants
Survey Says Merchants are Boosting Site Search Efforts
Is Free Shipping Now Essential for Retailers?

Retailers Open Up About the Marketplace Fairness Act

By Daniela Forte

What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants? Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.

FULL ARTICLE

Can Shutl Have Same-day Delivery Success in the U.S.?

By Tim Parry

Same-day delivery service Shutl has had success in the U.K., large in part to subsidies by participating direct-to-customer merchants. But will merchants offset the cost so U.S. consumers can have their merchandise shipped same-day for free?

FULL ARTICLE

5 Marketing Game Changers to Include in Your Strategy

By Tim Parry

Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.

FULL ARTICLE

What Instagram Video Will Mean for Merchants

By Daniela Forte

Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

FULL ARTICLE

Survey Says Merchants are Boosting Site Search Efforts

By Tim Parry

Both B2B and B2C merchants are stepping up their site search in an effort to convert browsers coming to their websites into buyers. But B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce. While more B2C merchants are focused on [...]

FULL ARTICLE

Is Free Shipping Now Essential for Retailers?

By Erin Lynch

Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects?

FULL ARTICLE

Related Whitepapers

Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic

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eBook: eCommerce 201: 5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

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White Paper: Social Selling in B2B Sales

Sales Enablement: The Missing Piece

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