MCM CommerceChat https://multichannelmerchant.com MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward. Fri, 19 Jul 2019 17:16:22 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.3 MCM CommerceChat by Multichannelmerchant.com, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward. MCM CommerceChat clean episodic MCM CommerceChat wwpsentry-itunes@yahoo.com wwpsentry-itunes@yahoo.com (MCM CommerceChat) MCM CommerceChat by Multichannel Merchant MCM CommerceChat https://multichannelmerchant.com/wp-content/uploads/powerpress/MCM_Podcast_Logo_Design_3000_by_3000.jpg https://multichannelmerchant.com TV-G How Tuckernuck Increases Conversion with UGC https://multichannelmerchant.com/marketing/tuckernuck-increases-conversion-ugc/ Mon, 08 Jul 2019 18:31:50 +0000 https://multichannelmerchant.com/?p=131434 https://multichannelmerchant.com/marketing/tuckernuck-increases-conversion-ugc/#respond https://multichannelmerchant.com/marketing/tuckernuck-increases-conversion-ugc/feed/ 0 <p>Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand. </p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/marketing/tuckernuck-increases-conversion-ugc/">How Tuckernuck Increases Conversion with UGC</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC), leveraging it to share its brand across email marketing and social media.

“We definitely focus a lot on UGC and just content in general for our marketing,” said Kayla Robinson, a marketing associate with Tuckernuck. “We’re putting out new content every day in terms of our Instagram and email marketing. With UGC we definitely try to promote this idea of ‘Tuckernucking’ and we definitely want it to be a lifestyle.”

The company uses UGC to showcase its lifestyle, displaying women generally having fun in its clothing. UGC goes hand-in-hand with the content the brand is creating as well, Robinson said.

Tuckernuck worked with technology company Curalate to increase conversion rates using UGC and lifestyle content.

“At Tuckernuck they view content comprehensively, so they see it as an asset,” said Apu Gupta, Co-Founder and CEO of Curalate. “Using UGC can do wonderful things.”

In this latest edition of the MCM CommerceChat podcast we talk with Robinson and Gupta about the impact UGC has had on the brand.

The post How Tuckernuck Increases Conversion with UGC appeared first on Multichannel Merchant.

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Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast... “We definitely focus a lot on UGC and just content in general for our marketing,” said Kayla Robinson, a marketing associate with Tuckernuck. “We’re putting out new content every day in terms of our Instagram and email marketing. With UGC we definitely try to promote this idea of ‘Tuckernucking’ and we definitely want it to be a lifestyle.”
The company uses UGC to showcase its lifestyle, displaying women generally having fun in its clothing. UGC goes hand-in-hand with the content the brand is creating as well, Robinson said.
Tuckernuck worked with technology company Curalate to increase conversion rates using UGC and lifestyle content.
“At Tuckernuck they view content comprehensively, so they see it as an asset,” said Apu Gupta, Co-Founder and CEO of Curalate. “Using UGC can do wonderful things.”
In this latest edition of the MCM CommerceChat podcast we talk with Robinson and Gupta about the impact UGC has had on the brand.
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MCM CommerceChat clean 34:44
I’d Rather Be With My Dog: Giving Back in a Big Way https://multichannelmerchant.com/ecommerce/how-id-rather-be-with-my-dog-gives-back-in-a-big-way/ Wed, 26 Jun 2019 00:55:03 +0000 https://multichannelmerchant.com/?p=131136 https://multichannelmerchant.com/ecommerce/how-id-rather-be-with-my-dog-gives-back-in-a-big-way/#respond https://multichannelmerchant.com/ecommerce/how-id-rather-be-with-my-dog-gives-back-in-a-big-way/feed/ 0 <p>Dog owner apparel and accessories brand I’d Rather Be with My Dog does more than sell apparel and accessories for dog owners. It has made it a mission to give back to animal rescue organizations and animal-related causes. </p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/ecommerce/how-id-rather-be-with-my-dog-gives-back-in-a-big-way/">I’d Rather Be With My Dog: Giving Back in a Big Way</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> Dog owner apparel and accessories brand I’d Rather Be With My Dog does more than sell apparel and accessories for dog owners. It has made it a mission to give back to animal rescue organizations and animal-related causes.

The concept of giving back as a brand isn’t new, as several have made it a practice. Some might say the “give back” movement began with shoe brand TOMS and its promise to donate a pair of shoes to needy children in more than 70 countries with every pair sold. Now more and more brands are following this movement.

“Ever since the beginning we have always donated a percentage of our sales to animal rescue and not just animal rescue, but different animal related causes from canine cancer,” said Doug Ratner, founder of I’d Rather Be With My Dog. “We help out with emergency disaster situations, donating supplies as well as donating money.”

In this latest edition of the MCM CommerceChat podcast we talk with Ratner about what his brand has done to make a bigger impact on the world.

The post I’d Rather Be With My Dog: Giving Back in a Big Way appeared first on Multichannel Merchant.

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Dog owner apparel and accessories brand I’d Rather Be with My Dog does more than sell apparel and accessories for dog owners. It has made it a mission to give back to animal rescue organizations and animal-related causes. The concept of giving back as a brand isn’t new, as several have made it a practice. Some might say the “give back” movement began with shoe brand TOMS and its promise to donate a pair of shoes to needy children in more than 70 countries with every pair sold. Now more and more brands are following this movement.
“Ever since the beginning we have always donated a percentage of our sales to animal rescue and not just animal rescue, but different animal related causes from canine cancer,” said Doug Ratner, founder of I’d Rather Be With My Dog. “We help out with emergency disaster situations, donating supplies as well as donating money.”
In this latest edition of the MCM CommerceChat podcast we talk with Ratner about what his brand has done to make a bigger impact on the world.
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MCM CommerceChat clean 8:41
South Dakota vs. Wayfair, One Year Later https://multichannelmerchant.com/ecommerce/south-dakota-vs-wayfair-one-year-later/ Wed, 19 Jun 2019 14:23:46 +0000 https://multichannelmerchant.com/?p=130828 https://multichannelmerchant.com/ecommerce/south-dakota-vs-wayfair-one-year-later/#respond https://multichannelmerchant.com/ecommerce/south-dakota-vs-wayfair-one-year-later/feed/ 0 <p>One year ago, the U.S. Supreme Court's landmark decision in South Dakota vs. Wayfair forever changed the ecommerce taxation landscape in the U.S. In the latest MCM CommerceChat podcast, we talk with Mike Bernard, chief tax officer at Vertex, about the ripple effects from the ruling impacting the entire ecommerce ecosystem.</p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/ecommerce/south-dakota-vs-wayfair-one-year-later/">South Dakota vs. Wayfair, One Year Later</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> It’s hard to believe, but June 21, 2019 marks the first anniversary of the U.S. Supreme Court’s landmark decision in South Dakota vs. Wayfair that forever changed the ecommerce taxation landscape in the U.S. Gone forever is the requirement of physical presence in a state to determine nexus and require tax from online sales. So where are we now? What is the status of state legislative actions? What kind of risks do ecommerce sellers run from non-compliance, and what can they do?

In this latest edition of the MCM CommerceChat podcast we talk with Mike Bernard, chief tax officer at Vertex, about the ongoing ripple effects from the 2018 South Dakota vs. Wayfair ruling.

 

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One year ago, the U.S. Supreme Court's landmark decision in South Dakota vs. Wayfair forever changed the ecommerce taxation landscape in the U.S. In the latest MCM CommerceChat podcast, we talk with Mike Bernard, chief tax officer at Vertex, In this latest edition of the MCM CommerceChat podcast we talk with Mike Bernard, chief tax officer at Vertex, about the ongoing ripple effects from the 2018 South Dakota vs. Wayfair ruling.
 
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MCM CommerceChat clean 18:19
OVitaminPro Personalizes the Customer Experience https://multichannelmerchant.com/mcmcommercechat/ovitaminpro-personalizes-customer-experience/ Thu, 13 Jun 2019 15:00:47 +0000 https://multichannelmerchant.com/?p=130532 https://multichannelmerchant.com/mcmcommercechat/ovitaminpro-personalizes-customer-experience/#respond https://multichannelmerchant.com/mcmcommercechat/ovitaminpro-personalizes-customer-experience/feed/ 0 <p>For online vitamin and supplement company, OVitaminPro, it’s more than selling products that people need, it’s about being experts about those products and providing a personalized experience for customers. </p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/mcmcommercechat/ovitaminpro-personalizes-customer-experience/">OVitaminPro Personalizes the Customer Experience</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> For online vitamin and supplement company OVitaminPro, it’s more than selling products people need, it’s about being experts in the field and providing a personalized experience for customers.

“We have people that can answer questions, a doctor on staff, a nutritional consultant, people can call and ask about a supplement, it’s more personal, it’s not vague,” said Mary Schlenger, owner of OVitaminPro.com.

Schlenger said that people that purchase supplements are pretty savvy already, they know pretty much about what they’re looking for. The company offers information on its site through blogs and videos.

“You have to be an expert in your field, if you are not the expert, they will go somewhere else,” said Schlenger.

In the latest MCM CommerceChat podcast,  Schlenger talks with Dan Breeden, head of content and communication for Yahoo Small Business about how to personalize the customer experience.

The post OVitaminPro Personalizes the Customer Experience appeared first on Multichannel Merchant.

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For online vitamin and supplement company, OVitaminPro, it’s more than selling products that people need, it’s about being experts about those products and providing a personalized experience for customers. “We have people that can answer questions, a doctor on staff, a nutritional consultant, people can call and ask about a supplement, it’s more personal, it’s not vague,” said Mary Schlenger, owner of OVitaminPro.com.
Schlenger said that people that purchase supplements are pretty savvy already, they know pretty much about what they’re looking for. The company offers information on its site through blogs and videos.
“You have to be an expert in your field, if you are not the expert, they will go somewhere else,” said Schlenger.
In the latest MCM CommerceChat podcast,  Schlenger talks with Dan Breeden, head of content and communication for Yahoo Small Business about how to personalize the customer experience.
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MCM CommerceChat clean 24:32
How Vineyard Vines Uses Data to Become a Customer-Centric Brand https://multichannelmerchant.com/marketing/vineyard-vines-uses-data-become-customer-centric-brand/ Thu, 06 Jun 2019 14:37:27 +0000 https://multichannelmerchant.com/?p=130239 https://multichannelmerchant.com/marketing/vineyard-vines-uses-data-become-customer-centric-brand/#respond https://multichannelmerchant.com/marketing/vineyard-vines-uses-data-become-customer-centric-brand/feed/ 0 <p>Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.</p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/marketing/vineyard-vines-uses-data-become-customer-centric-brand/">How Vineyard Vines Uses Data to Become a Customer-Centric Brand</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> Utilizing newly revealed data has enabled Vineyard Vines to put the customer first and uncover how it interacts in different channels.

“Customers don’t just shop in brick-and-mortar or online, there is an interconnectivity there that we didn’t have a full appreciation for,” said Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines. “To be able extrapolate out of that a better understanding of how the shopper is gauging across channels, what their buying behavior looked like and how that was changing the growth in our business.”

Vineyard Vines worked with CCG Analytics Solutions & Services to unveil to get a better view of the customer through its data.

Fitzpatrick said prior to working with CCG Analytics, the challenge Vineyard Vines faced was not having a toolset, system or environment that allowed the brand to understand what was going on in the business in a much more customer-centric way.

“Not being able to understand in a clear manner how our customers were behaving, what things they liked or disliked and how different events or different marketing campaigns we were running were supporting our ability to grow the business and engaging our customer,” said Fitzpatrick.

In the latest MCM CommerceChat podcast, Fitzpatrick talks further on the topic with Dan Rodriguez, Chief Product & Strategy Officer at CCG Analytics Solutions & Services.

The post How Vineyard Vines Uses Data to Become a Customer-Centric Brand appeared first on Multichannel Merchant.

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Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel ... “Customers don’t just shop in brick-and-mortar or online, there is an interconnectivity there that we didn’t have a full appreciation for,” said Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines. “To be able extrapolate out of that a better understanding of how the shopper is gauging across channels, what their buying behavior looked like and how that was changing the growth in our business.”
Vineyard Vines worked with CCG Analytics Solutions & Services to unveil to get a better view of the customer through its data.
Fitzpatrick said prior to working with CCG Analytics, the challenge Vineyard Vines faced was not having a toolset, system or environment that allowed the brand to understand what was going on in the business in a much more customer-centric way.
“Not being able to understand in a clear manner how our customers were behaving, what things they liked or disliked and how different events or different marketing campaigns we were running were supporting our ability to grow the business and engaging our customer,” said Fitzpatrick.
In the latest MCM CommerceChat podcast, Fitzpatrick talks further on the topic with Dan Rodriguez, Chief Product & Strategy Officer at CCG Analytics Solutions & Services.
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MCM CommerceChat clean 18:01
Chico’s Sees Success with Mobile Messaging https://multichannelmerchant.com/marketing/chicos-sees-success-mobile-messaging/ Thu, 16 May 2019 14:10:27 +0000 https://multichannelmerchant.com/?p=129443 https://multichannelmerchant.com/marketing/chicos-sees-success-mobile-messaging/#respond https://multichannelmerchant.com/marketing/chicos-sees-success-mobile-messaging/feed/ 0 <p>Women's apparel brand Chico's is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast, Chico's talks about the success it has found with mobile messaging. </p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/marketing/chicos-sees-success-mobile-messaging/">Chico’s Sees Success with Mobile Messaging</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> Women’s apparel brand Chico’s is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level.

“Some of the challenges was being able to connect with the customer the way she wants,” said Steve Lamb, Director of Digital Marketing and Media for Chico’s.  “I think mobile messaging gives us a new way to talk to our customer in a way we haven’t been able to before.

Lamb said mobile messaging has enabled for the brand to create great engagement, lift average order value, and increase conversion rates. The most important part of integrating this channel, it has helped Chico’s drive customers into its brick-and-mortar locations.

“Messaging continues to skyrocket, messaging is how consumers communicate with their friends, family and more and more brands are using it,” said Jack Philbin, CEO of Vibes, a mobile engagement platform, which worked with Chico’s.

In the latest MCM CommerceChat podcast, Lamb and Philbin, will talk further about the importance of mobile messaging and meeting customer expectations in retail today.

The post Chico’s Sees Success with Mobile Messaging appeared first on Multichannel Merchant.

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Women's apparel brand Chico's is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast, “Some of the challenges was being able to connect with the customer the way she wants,” said Steve Lamb, Director of Digital Marketing and Media for Chico’s.  “I think mobile messaging gives us a new way to talk to our customer in a way we haven’t been able to before.
Lamb said mobile messaging has enabled for the brand to create great engagement, lift average order value, and increase conversion rates. The most important part of integrating this channel, it has helped Chico’s drive customers into its brick-and-mortar locations.
“Messaging continues to skyrocket, messaging is how consumers communicate with their friends, family and more and more brands are using it,” said Jack Philbin, CEO of Vibes, a mobile engagement platform, which worked with Chico’s.
In the latest MCM CommerceChat podcast, Lamb and Philbin, will talk further about the importance of mobile messaging and meeting customer expectations in retail today.
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MCM CommerceChat clean 19:49
Nordstrom, the Retail Industry and Ecommerce Sales Reporting https://multichannelmerchant.com/ecommerce/retailers-ecommerce-results-transparent-vs-opaque/ Mon, 29 Apr 2019 15:37:42 +0000 https://multichannelmerchant.com/?p=128793 https://multichannelmerchant.com/ecommerce/retailers-ecommerce-results-transparent-vs-opaque/#respond https://multichannelmerchant.com/ecommerce/retailers-ecommerce-results-transparent-vs-opaque/feed/ 0 <p>As ecommerce takes a greater share of retail sales, the view into relative channel strength has been somewhat opaque. But Nordstrom recently began reporting ecommerce as a percentage of net sales, not just a growth percentage. Tune in to the latest MCM CommerceChat podcast to hear more on this interesting development. </p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/ecommerce/retailers-ecommerce-results-transparent-vs-opaque/">Nordstrom, the Retail Industry and Ecommerce Sales Reporting</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> As ecommerce taking a greater share of sales at traditional brick-and-mortar retailers, store sales have become challenged, as evidenced by hundreds of doors closing. But the view into the relative strength of the two channels has been somewhat opaque, especially with retailers including digital sales into their year-over-year comp figures. That is until recently, when Nordstrom began reporting ecommerce results as a percentage of net sales, providing greater visibility.

Multichannel Merchant caught up with Wolf Richter, publisher of the Wolf Street financial blog, to talk about Nordstrom’s channel breakout in its financials. We also discuss the ongoing challenge of balancing support for and investment in physical stores and ecommerce as shopper habits and preferences continue to evolve.

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As ecommerce takes a greater share of retail sales, the view into relative channel strength has been somewhat opaque. But Nordstrom recently began reporting ecommerce as a percentage of net sales, not just a growth percentage. Multichannel Merchant caught up with Wolf Richter, publisher of the Wolf Street financial blog, to talk about Nordstrom’s channel breakout in its financials. We also discuss the ongoing challenge of balancing support for and investment in physical stores and ecommerce as shopper habits and preferences continue to evolve.
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MCM CommerceChat clean 24:19
How to Foster Gender Equality in Retail https://multichannelmerchant.com/operations/how-to-foster-gender-equality-in-retail/ Wed, 03 Apr 2019 15:15:12 +0000 https://multichannelmerchant.com/?p=127769 https://multichannelmerchant.com/operations/how-to-foster-gender-equality-in-retail/#respond https://multichannelmerchant.com/operations/how-to-foster-gender-equality-in-retail/feed/ 0 <p>Greater gender equality and diversity are imperative in businesses today. In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in which companies operate today and promotes a more equitable culture in various areas of retail and ecommerce. Nalani will be speaking on this topic at Ecommerce Operations Summit, April 9-11 in Columbus, Ohio.</p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/operations/how-to-foster-gender-equality-in-retail/">How to Foster Gender Equality in Retail</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> Greater gender equality and diversity are imperative in businesses today.  Companies are making it their mission to create pay parity and provide opportunities for promotion and leadership.  Studies have shown that gender diversity creates a more engaged work culture and increases the bottom line.

The Gallup Poll found that 14% to 19% saw an increase in net profit in companies with gender diversity.  A McKinsey study found that an average 15% increase in net profit within gender diverse units. Gender diversity touches all areas of a business including customer care and the customer experience.

In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in which companies operate today and promotes a more equitable culture in various areas of retail and ecommerce.

 

 

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Greater gender equality and diversity are imperative in businesses today. In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in wh... The Gallup Poll found that 14% to 19% saw an increase in net profit in companies with gender diversity.  A McKinsey study found that an average 15% increase in net profit within gender diverse units. Gender diversity touches all areas of a business including customer care and the customer experience.
In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in which companies operate today and promotes a more equitable culture in various areas of retail and ecommerce.
 
 
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MCM CommerceChat clean 15:49
Are You Customer Obsessed? Putting Customers at the Heart of Your Business https://multichannelmerchant.com/marketing/customer-obsessed-putting-customers-heart-business/ Mon, 01 Apr 2019 15:02:51 +0000 https://multichannelmerchant.com/?p=127615 https://multichannelmerchant.com/marketing/customer-obsessed-putting-customers-heart-business/#respond https://multichannelmerchant.com/marketing/customer-obsessed-putting-customers-heart-business/feed/ 0 <p>Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.</p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/marketing/customer-obsessed-putting-customers-heart-business/">Are You Customer Obsessed? Putting Customers at the Heart of Your Business</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> Putting customers at the heart of everything you do is vital in order to be successful in your business. It requires what is known as the “customer obsession” where retailers use insights and engagement from customer relationships to create a virtuous cycle.  In order to do this, marketers need features and functions in their technology solutions in order to add value with the path to purchase.

The solutions retailers create must add value at the individual level in order to see the outcomes like higher customer lifetime value and revenue growth. Retailers who fail to connect the functionality to positive customer and business outcomes run the risk of making false assumptions about their customer’s preferences and fall behind in the customer obsession.

In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about the customer obsession based off of research Listrak conducted with Forrester Research in late 2018.

The post Are You Customer Obsessed? Putting Customers at the Heart of Your Business appeared first on Multichannel Merchant.

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Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, The solutions retailers create must add value at the individual level in order to see the outcomes like higher customer lifetime value and revenue growth. Retailers who fail to connect the functionality to positive customer and business outcomes run the risk of making false assumptions about their customer’s preferences and fall behind in the customer obsession.
In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about the customer obsession based off of research Listrak conducted with Forrester Research in late 2018.
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MCM CommerceChat clean 22:49
Women Make Strides in Omnichannel Operations https://multichannelmerchant.com/operations/women-make-strides-in-omnichannel-operations/ Tue, 26 Mar 2019 18:52:32 +0000 https://multichannelmerchant.com/?p=127477 https://multichannelmerchant.com/operations/women-make-strides-in-omnichannel-operations/#respond https://multichannelmerchant.com/operations/women-make-strides-in-omnichannel-operations/feed/ 0 <p>For years, ecommerce operations have been perceived as a male-dominated world. However, it's become evident today that women are making noticeable strides and taking on more leadership roles. In the latest MCM CommerceChat podcast, Angie Stocklin, Co-Founder and COO of One Click, talks about how her company has made an effort to be more inclusive as a way to ensure growth and opportunity. </p> <p>The post <a rel="nofollow" href="https://multichannelmerchant.com/operations/women-make-strides-in-omnichannel-operations/">Women Make Strides in Omnichannel Operations</a> appeared first on <a rel="nofollow" href="https://multichannelmerchant.com">Multichannel Merchant</a>.</p> For years, ecommerce operations has been perceived as a male-dominated world. However, it’s become evident today that women are making noticeable strides and taking on more leadership roles.

Women are fighting off stereotypes and an unconscious bias that exists in the industry.  It is important today for both men and women to be part of a more inclusive and diverse group of industry leaders.

In the latest MCM CommerceChat podcast, Angie Stocklin, Co-Founder of One Click talks about how the company made a conscious effort to ensure growth and opportunity to both genders in a safe working environment.  Stocklin also offers some tips on how other omnichannel retail brands can do the same.

Angie was honored during the Recognizing and Celebrating Women in Omnichannel session within the Women in Operations program at Ecommerce Operations Summit 2019, April 9 -11 in Columbus, Ohio.

The post Women Make Strides in Omnichannel Operations appeared first on Multichannel Merchant.

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For years, ecommerce operations have been perceived as a male-dominated world. However, it's become evident today that women are making noticeable strides and taking on more leadership roles. In the latest MCM CommerceChat podcast, Angie Stocklin, Women are fighting off stereotypes and an unconscious bias that exists in the industry.  It is important today for both men and women to be part of a more inclusive and diverse group of industry leaders.
In the latest MCM CommerceChat podcast, Angie Stocklin, Co-Founder of One Click talks about how the company made a conscious effort to ensure growth and opportunity to both genders in a safe working environment.  Stocklin also offers some tips on how other omnichannel retail brands can do the same.
Angie was honored during the Recognizing and Celebrating Women in Omnichannel session within the Women in Operations program at Ecommerce Operations Summit 2019, April 9 -11 in Columbus, Ohio.
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MCM CommerceChat clean 13:28