The holiday shopping season is peaking: shoppers are spending and leveraging omnichannel to fit their own specialized needs. Retailers know omnichannel is essential to their success during the holidays, but do they really understand consumer shopping behavior in real-time? That’s why Manhattan Associates and IDG Research Services conducted a survey of 2,000 consumers in early November to give retailers deeper insight into consumer preferences, omnichannel imperatives and the role of the brick-and-mortar store.
