Building Cross-Channel Marketing Excellence at Lowe’s

Whether customers are looking for something specific or simply browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically placing products where customers are sure to find them, physically and digitally.

Circulars are a time-honored way to let shoppers know about specials, but they can be extremely complicated to produce. Each one contains multiple items for sale and can display a wide array of detailed product and pricing information.

Home improvement retailer Lowe’s found a solution to this thorny issue across its 400,000 unique SKUs and 9,000 brands with a cost-effective process for both its print and digital circulars.

Multichannel Merchant Special ReportIn this report by Multichannel Merchant you will learn:

  • How Lowe’s was able to normalize multi-source product data to ensure current information
  • How Lowe’s broke the constraints of proprietary print processes
  • How PureRED and Comosoft worked with Lowe’s legacy systems and improved workflow

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