Multichannel Merchant
  • Ecommerce
  • Marketing
  • Operations & Fulfillment
  • Events
Subscribe / Advertise
HOME
  • Ecommerce
    • Marketplaces
    • Mobile
    • Payment
    • Security
    • Shopping Cart
    • Usability
    • 2020 Ecommerce Operations Summit
  • Marketing
    • Advertising
    • Catalog
    • Content Marketing
    • Email
    • Search
    • Social
    • Video
  • Operations & Fulfillment
    • Contact Center
    • Customer Experience
    • Delivery
    • Distribution Center
    • Fulfillment
    • Order Management
    • Returns
    • Shipping
    • Workforce
    • 2020 Ecommerce Operations Summit
  • Resource Center
    • Media Kit
    • 2020 Ecommerce Operations Summit
    • Podcasts
    • Webinars
    • Research
    • Submit A Release
    • Videos
    • Jobs

Follow Us

Facebook
LinkedIn
Twitter
YouTube
  • Subscribe
  • Advertise with Us
  • Subscribe
  • Advertise with Us

Estee Lauder Launches New Chatbot Feature

MCM staff
July 12, 2017

Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. The new lipstick chatbot, which works on Facebook Messenger and was created in partnership with ModiFace, enables Estée Lauder customers to do the following:

Search for and virtually try-on Estée Lauder’s full assortment of lip shades, each individually shade-matched by ModiFace to realistically represent the actual product.

Take a quiz that provides personalized shade recommendations based on the user’s ideal color and finish preferences. Recommended shades can then be virtually tried-on and purchased.

Perform a unique search-by-color capability that allows shoppers to search for lipsticks by taking a photo of any object.

The Estée Lauder Lipstick Chatbot is the next step in the partnership between Estée Lauder and ModiFace which launched augmented reality based product try-on on esteelauder.com product pages in May 2017. Leveraging ModiFace’s patented facial recognition and Augmented Reality (AR) product simulation technology, the new chatbot enables users anywhere, on any device, to explore and interact with Estée Lauder’s iconic Pure Color Envy Sculpting Lipstick and its newest Pure Color Love Lipstick.

“One of the key pillars of our partnership with ModiFace is the application of Augmented Reality and AI across all platforms where customers interact with our brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Messaging applications such as Facebook Messenger are the perfect platform for consumers to search, explore, try-on, and ideally purchase Estée Lauder products.”

“We see Augmented Reality as an essential layer of interaction between beauty customers and brands. Estée Lauder is among the leaders in embracing the notion of AR being used everywhere. We are very excited by the latest step in our partnership, and look forward with great excitement to the many steps that together we have in store for the near future,” said Parham Aarabi, Founder and CEO, ModiFace.

RELATED TAGS: Live Chat, Social Media, Estee Lauder

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Webinars

Delivering Personalized Experiences to Better Connect with the Customer

How to Foster Engagement Without Cutting Prices

Strengthening Ecommerce Fraud Operations During Economic Uncertainty

How Flexible Labor is Reshaping Ecommerce Fulfillment Operations

Automation-as-a-Service: Flexing to Meet Ecommerce Fulfillment Demands

Latest Research

Foreign Trade Zones: A Hidden Gem for Retailers

Automation and Robotics: Moving Past Limitations to Gains

Shipping Capacity Management: The Outlook for 2022 Peak Season

Cross-Border Ecommerce: Facing Logistical Challenges, Seizing Opportunities

How WineDirect Uses Waveless Tech to Drive Scale, Order Accuracy

Blogs

Optimizing Grocery Assortment for Omnichannel

Set Up Your Cross-Channel Communication for Success

Cart Abandonment: 3 Ways to Reduce It with Better Checkout Experiences

Understanding the Gen Z CX in 2023

Ecommerce Merchandising: 5 Killer Strategies

About us

  • About us
  • Press Releases
  • Privacy Policy
  • Diversity Inclusion & Equity

Advertise

  • Media Kit

Events

  • Ecommerce Operations Summit

Related Sites

  • Chief Marketer
  • Event Marketer
  • LeadsCon
  • LeadsCouncil
  • PR News

Directories / Jobs

  • MCM Source Directory
  • Top 3PLs
  • Jobs

Sign up for MCM

Get the Ecommerce, Marketing & Operations info you need when you need it.
  • About us
  • Advertise
  • Jobs

Follow Us

© 2023 Access Intelligence, LLC - All Rights Reserved.