Gold: Baudville, Holiday 2011 Campaign

B-to-B, $10 Million to $75 Million

The campaign: Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.

The result: A nearly 3% rise in sales year-over-year for the holiday season.

What the judges loved:
Mary Ann Kleinfelter: “What is exceptional about this entry is that it made use of so many multiple channels. The branding and offers in all were consistent and not confusing. The results were commendable, especially email and Facebook.”

What could have been better:
Zach Morrison: “Since this is a b-to-b business, I think there are better channel opportunities for growth than catalogs as e-commerce is growing each year and catalog business is decreasing. Also, Facebook might be a tough channel to generate good results on from a b-to-b perspective.”

2012 MCM Awards Winners

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