How Augmented Reality Lets Golfers Peek Inside Callaway’s New Club Tech

Augmented reality is helping leading golf brand Callaway showcase its use of artificial intelligence and the impact of a $40M R&D investment. This gives consumers a 3D look at the innovative technology inside its 2020 MAVRIK drivers and irons, as most of the cool performance stuff they created is hidden from view.

Callaway partnered with Groove Jones to create a mobile-based AR experience at 1,200 retail locations including Dick’s Sporting Goods, PGA Tour Superstore, Worldwide Golf, golf stores and pro shops. Pete Avery, director of retail marketing for Callaway, explains how the augmented reality campaign works and how it’s engaging with its audience through the early days on this MCM CommerceChat podcast.

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