Keeping Brand Loyalty as Eyes Wander

Over the past year, we’ve seen brand loyalty erode as consumers toss labels aside in favor of the products they want, when they want them. A study last fall by Omnicom Media Group showed a pretty significant drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors.

How then can you take the right steps to maintain brand loyalty and even capitalize on those looking elsewhere? Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to explore how these factors are impacting loyalty and what brands can do to keep it from eroding.