MLB Teams Enjoying One-Way Facebook Conversations

TIM PARRY: Major League Baseball deserves an “Unlike” for the way it’s treating its fans on Facebook. It appears MLB has unified its 30 teams’ “official Facebook pages” as one (though people from the teams’ front offices may still post as the individual teams).

Case in point: All 30 teams’ home pages default to a tab (as they used to be called) promoting ticket sales — until you choose to “Like” them, which is fine. But also, if you “Like” an MLB team’s official Facebook page, you cannot post to its wall, post photos or videos, or basically start up a conversation.

Yes, you can comment on what the teams post to its pages. But the teams don’t seem to be listening to their fans. Or if they are, they aren’t taking part in the conversation on their Facebook pages.

Bad job, MLB. Maybe you need to learn from some of your minor league affiliates. (Okay, the Reading Phillies page may not be the greatest example, but at least fans can post.)

Which is more socially acceptable: Walking into a party, claiming Babe Ruth is the greatest player of all time, and then walking away as a debate ensues? Or walking into a party, claiming Babe Ruth is the greatest player of all time, and becoming an active part of the conversation?

Or for that matter, if you invite a friend into your house, do you let him initiate conversation? Do you show him some pictures or videos, etc.? Or do you make your friend sit in the corner and let him or her speak only when spoken to?

Perhaps there’s a reason MLB’s social skills aren’t very good. Maybe they’re afraid a bunch of Yankee fans will like the Red Sox official Facebook page and talk a bunch of smack (or vice-versa — let’s be fair here!). Maybe something like that is for the best. But if MLB’s keeping the Facebook conversation one-way because they don’t want fans giving them their opinion, maybe the league is just socially challenged. And that’s bad for baseball.

If you haven’t been checking out MCM on the Chief Marketer Network’s blog, you should. These are some recent posts.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.