Putting a Stamp on a New Catalog

The economy doesn’t seem to affect the enthusiasm of crafters, says Michelle Lindeman, owner/president of Hampton, VA-based Too Much Fun Rubber Stamps. “It’s amazing that even with the economy down, people still spend money on crafts,” Lindeman notes, explaining that the company’s Website, launched in June 2002, has generated enough business to warrant the mailing of the company’s first print catalog last month to 5,000 requesters.

The 168-page catalog features 1,400 stamp designs, with 10 pages of sample projects. Prices range from $3 to $20; Lindeman expects the print book to have an average order value of $45-$50, just as the Website does.

To promote the catalog, Too Much Fun mailed a brochure earlier this year highlighting its best-selling three-dimensional line. The company also advertises in such magazines as “Rubber Stamper” and “Rubber Stamp Madness.” And its stamps were featured on “The Carol Duvall Show,” which airs on the Home & Garden cable-TV network. “That generated leads from around the world,” says Lindeman.

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