Why Ratings, Reviews and User-Generated Content Drives Customer Loyalty

Ratings, reviews and user-generated content are such an integral part of your ecommerce strategy. For retailers today, it is a must-have.

Ratings and reviews help drive traffic to the website, increase conversion rates, and provide retailers an inside look at a consumer’s actual experience with the product. User-generated content is a way for the customer to share a bit of themselves with the brand they are shopping with.

Retailers are finding all sorts of ways to integrate user-generated content, whether it’s through their website, in their email marketing campaigns and on social media.

Download this report to learn:

• How retailers personalize the user experience with ratings and reviews
• What the top choice is for user-generated content for consumers
• Why there is no such thing as a bad review
• How a cosmetics seller tripled its conversion rates with selfies

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