Reader’s Digest shuts small catalog

While it aggressively pursues the sale of its Good Catalog/ business, Reader’s Digest on April 18 closed its unprofitable Books and Home Entertainment All Products catalog. The catalog, which sold music, books, and videos that were also sold via the company’s other direct marketing channels, had no connection to the Good Catalog/

“We’re reducing a lot of activities to reduce risk,” says Reader’s Digest spokesperson Bill Adler, “because the Books and Entertainment division has been unprofitable for a full year.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.