At least one catalog creative director out there is earning $150,000 a year, but according to Crandall Associates, he or she is an anomaly. The New York-based executive recruitment firm’s 2003 National Salary Guide for Direct Marketing and Telesales find that while $150,000 was the highest salary among the creative directors surveyed, typical salaries are $58,700-$74,600 for those with one to three years of experience to $84,100-$103,400 for those with more than seven years of experience.
In calculating the salary ranges of 56 direct marketing job descriptions, Crandall Associates found broad regional variances. Salaries in the New York, Los Angeles, and San Francisco metro areas, for instance, generally pay 20% higher than the national base salaries. Salaries in the Philadelphia, Boston, Chicago, and Washington metro areas are about 15% higher. Conversely, salaries in 16 states (Arkansas, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, and Tennessee) are typically 5% lower.
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Typical Salary Ranges
| B-TO-B MARKETING DIRECTOR | ||
|---|---|---|
| Years experience | Salary range | |
| 1-3 | $74,600-$88,300 | |
| 4-7 | $85,600-$98,800 | |
| More than 7 | $95,900-$115,200 | |
| INTERNET MARKETING MANAGER | ||
| Years experience | Salary range | |
| 1-3 | $57,900-$74,000 | |
| 4-7 | $73,800-$97,600 | |
| More than 7 | $91,500-$116,900 | |
| CONSUMER MARKETING DIRECTOR | ||
| Years experience | Salary range | |
| 1-3 | $77,400-$89,300 | |
| 4-7 | $88,100-$108,600 | |
| More than 7 | $99,800-$142,800 | |
| Operations director | ||
| Years experience | Salary range | |
| 1-3 | $79,200-$85,700 | |
| 4-7 | $84,100-$94,500 | |
| More than 7 | $93,900-$118,200 | |
| Source: Crandall Associates | ||