Announces Rebranding

Content Manager

Online footwear, clothing and accessories retailer has done a corporate rebranding. Parent company SHOEme Technologies – which owns, and – will now operate under the rebranded name, according to a press release. However, each unit will still operate under its own brand name.

“Today’s shopper is overwhelmed with choices,” said Roger Hardy, CEO of “Our goal is to provide them with a personalized experience that takes the guesswork out of shoe and apparel shopping, while making it easy and fun. As one united brand, we’re committed to creating a world-class shopping experience that sets apart from the competition.”

Through recent acquisitions, has expanded its selection and focused on a rapid growth trajectory. In July 2014, Hardy Capital Partners, along with a small group of Canadian investors, acquired, a $140 million online footwear retailer based in Seattle. And in December, SHOEme, the parent company of and, acquired St. Louis-based has also announced a new footwear line called Hardy Design Works, a lifestyle brand focused on high-quality materials and modern design. It is available exclusively on and In December, the company introduced PIKA, its first original line of footwear and accessories.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.