The Customer ID Imperative in a Post-3P Cookie World

Having an accurate view of your customers – their likes and dislikes, purchase behavior and history, demographics, etc. – is critical to success in retail and ecommerce. For customers, personalization is king, and relevance rules. For you, customer ID verification and real-time assessment of spending power lets you find and convert the right prospects and properly manage fraud and chargeback risk. But in a world where 3P cookies are going away, tracking behavioral data across the web is out, and people-based marketing is in. Making this all hang together requires a holistic approach combining identity verification and customer data management.

TransUnion Special Report Cover

In this special report you will learn:

  • How personalization is gravitating from segment to the individual
  • Three primary approaches to customer ID in a post-3P cookie world
  • About the importance of people-based marketing
  • How customer data management is a critical success factor

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