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"Visual Media Is Key to Ecommerce Success"

Why it must be a primary consideration for digital channels

We make decisions every day according to a combination of facts and feelings, but often default to our gut instincts. Refined over time, they help us arrive at choices based on stories that resonate with us.

While you can appeal to all five senses in physical settings, digital channels rely almost exclusively on sight, followed by sound. The dynamic nature of ecommerce provides a major opportunity to bypass the constraints of the physical, delivering compelling, engaging visual media experiences.

Hence, the distinction between good and great businesses often comes down to the execution of an exceptional visual media strategy. To cut through marketplace noise and win valuable mindshare, you must master visual communication.

In this POV report from Multichannel Merchant, you’ll learn about:

• Remaining competitive as you expand product lines, launch channels and integrate technologies
• Align your brand’s unique DNA and values with a deep understanding of your audience
• Stay relevant, engaging and trusted by customers
• Achieve customer-centric goals by creating immersive visual media experiences at scale

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