How Are U.S. Retailers Doing in Omnichannel vs. Other Markets?

Although the U.S. is one of the largest retail markets, it lags behind other major countries in some key omnichannel metrics. For instance, out of over 700 U.S. retailers surveyed, only 27% offer Buy Online Pickup In-Store (BOPIS), placing it last among seven major markets. What other areas need improvement? What challenges and opportunities are retailers facing as they look to step up their game? Charles Dimov, VP of Marketing, Omnichannel Retail OMS for OrderDynamics, discusses his company’s recent research into best practices and competencies both here and abroad in this latest MCM CommerceChat podcast.

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