The Shrinking Gender Gap in Shopper Preferences

They say men are from Mars, women are from Venus – but could they possibly both be from Earth? While there may not be as many women buying drills and crosscut saws at Home Depot these days, it appears that men and women have a lot more in common these days in terms of shopper preferences. For instance, a recent study by daVinci Payments found strikingly similar responses from both genders on things like how they view price, preferences for rebates over discounts and the frequency of product discovery on Amazon.

All this of course has implications for how marketers craft their approach to reach and convert consumers. Rodney Mason, CMO of daVinci Payments, breaks down the study’s findings on shopper preferences in the latest MCM CommerceChat podcast.