Gardener’s Supply Company Increases Pinterest Conversion Rates

Content Manager

Gardeners_Final-300Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience, according to a case study.

Gardener’s Supply began working with Evergage, a real-time web personalization platform, which helped Gardener’s Supply capitalize on its Pinterest traffic by launching a welcome message based on where the visitor came from.

The welcome message pop up also included a discount and email address capture to help increase engagement and drive conversions.  Gathering permissible email addresses allowed for Gardener’s Supply to remarket to Pinterest shoppers in the future.

Prior to launching the targeted pop up,  Gardener’s Supply saw a high volume of traffic to from other social sites,  but visits from Pinterest had a low conversion rate.

The company had been looking for ways to acknowledge, capture, and convert this segment of Pinterest visitors, most of which were new to the Garden Supply brand.

Going forward, the company plans to implement more real-time personalized messages on their website based on various data rules, including referring sites, search terms, geographic location, visit and visit frequency, to drive greater results.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.