Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience, according to a case study.
Gardener’s Supply began working with Evergage, a real-time web personalization platform, which helped Gardener’s Supply capitalize on its Pinterest traffic by launching a welcome message based on where the visitor came from.
The welcome message pop up also included a discount and email address capture to help increase engagement and drive conversions. Gathering permissible email addresses allowed for Gardener’s Supply to remarket to Pinterest shoppers in the future.
Prior to launching the targeted pop up, Gardener’s Supply saw a high volume of traffic to Gardeners.com from other social sites, but visits from Pinterest had a low conversion rate.
The company had been looking for ways to acknowledge, capture, and convert this segment of Pinterest visitors, most of which were new to the Garden Supply brand.
Going forward, the company plans to implement more real-time personalized messages on their website based on various data rules, including referring sites, search terms, geographic location, visit and visit frequency, to drive greater results.