Rakuten Saw Huge Jump in Visits Leading Up to Cyber Weekend

Content Manager

Rakuten saw a huge jump in visits to its ecommerce site, the rise in consumer sales and traffic began Monday before Black Friday with a spike on Thanksgiving Day and an increase the morning of Black Friday, according to a press release.

[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]

Rakuten kicked off its marketing campaign during the week of Nov. 25 with publicized promotions and over 2,400 limited time deals from over 100 participating marketplace merchants, according to a press release. Tuesday and Wednesday following the sales,  the company advertised its Rakuten Super Points loyalty program and continued momentum by offering 10% back site-wide.

Rakuten also saw an increase in sales, including 101% growth over the 2012 holiday season  on Thursday and 61% growth on Black Friday.  Cyber Monday came early for Rakuten,  Saturday and Sunday proved to be huge shopping days, according to a press release.

The company saw 76% year-over-year growth on Saturday and 123% increase from the 2012 holiday season on Sunday.  Merchants on Rakuten saw an overall increase in sales of 66% over the extended holiday weekend, compared to 2012, according to a press release.

Mobile sales increased by 51% during Thanksgiving and Black Friday and 31% of visits came from a mobile device during the Thursday through Monday promotional period, according to a press release.

Rakuten also saw that shoppers were more engaged, with conversion rates up 25% with a 22% increase in page views per visit on Thanksgiving Day and Black Friday, according to a press release.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.