Accenture to Acquire Acquity Group

Content Manager

Accenture entered into an agreement with Acquity Group Ltd., where Accenture will acquire Acquity Group, a digital marketing and ecommerce company, according to a press release on Acquity Group’s website.

According to the press release, the acquisition will “further strengthen and expand” the broad range of digital marketing services that Accenture provides to its clients.

The agreement will have Accenture paying a total of $316 million for Acquity Group. Acuity Group provides strategy, digital marketing and technical services to hundreds of companies to enhance their brand experiences and ecommerce performance, according to the press release.

According to the press release, the acquisition will broaden Accenture’s own experiences in strategy, digital marketing and technical services. The addition of Acquity Group’s skills and capabilities in ecommerce and digital platforms such as Adobe and hybris, supported by Accenture’s industry depth and global delivery capability will help Accenture Interactive further address the chief marketing officer’s most pressing needs in the midst of a digital transformation and marketing.

Chris Dalton, CEO of Acquity Group said “Acquity Group is pleased to be joining forces with Accenture. Our combined will allow us to deliver transformational ebusiness solutions for our clients at scale and attract the best talent in the industry,” according to the release.


Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.