Aeropost Unveils New Brand and Direction

Aeropost, Inc., the only end-to-end ecommerce and logistics company for Latin America and Caribbean, introduced its new corporate identity and online marketplace. These changes reflect the company’s evolution from a parcel consolidator into a seamless cross-border ecommerce destination now known as

According to Nicolas Maslowski, Aeropost’s Chief Marketing Officer, the new logo represents the fluid and connected nature of the Aeropost brand journey. “Whether it’s connecting customers to specific products online, anticipating their needs throughout the experience, or knowing them well enough to offer up personal suggestions, this direction highlights the connectivity that flows throughout the integrated Aeropost experience.” The logo was designed by Pearlfisher, a New York-based creative, design and branding agency also with offices in London and Copenhagen.

Aeropost was founded in 1986 as a service to ease the difficulties US expats living in Costa Rica had sourcing the products they wanted from home. Today, the company has local presence in 38 Latin American and Caribbean countries, operates 100 bricks-and-mortar store locations and provides millions of customers across the region with a complete cross-border online experience. is at the center of the company’s strategy. The one-stop solution allows buyers to search for any product from anywhere in the world, buy it at a total price that includes duties and taxes, checkout using local currency and payment methods, get local delivery and return anything they don’t like. The online experience was built from the ground up specifically for Latin buyers.

“Cross border ecommerce has changed a lot over the years but even today, the websites that sell globally have basically been altered or retrofitted with tools that make it less difficult to buy from the US. We took a new approach and built from the ground up entirely with the international buyer in mind. This means that content, flow, pricing, checkout, delivery and customer service reflect local preferences because they are local,” said Fredjoseph Goldner, CEO.

Key features of the new marketplace experience include:

  • A shopping cart that allows customers build their orders from multiple retailers, manufacturers and brands
  • Local currency pricing
  • Local payments that include cash and credit card options, and installment payments
  • A no-questions-asked returns policy and buyer protection program that provides peace of mind and eliminates risk
  • Accurate duty and tax quotes that are collected at checkout
  • Multiple full-visibility delivery options that take full advantage of Aeropost’s logistics network

Goldner added, “We are unique since not only do we sell the product, but we also handle it. This is a huge advantage for customers in Latin America who are accustomed to the expensive, unreliable and unsecure delivery options that other cross-border shippers employ. When you combine the services we offer to help people buy, the technology behind, our payment options and the logistics piece, you get an extremely powerful end-to-end solution that is great for both buyers and sellers alike.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.