Amazon Buys Middle Eastern Online Retailer

Content Manager

Amazon announced plans to purchase Dubai-based online retailer Known as the “Amazon of the Middle East,” sells consumer electronics, fashion, household items and other goods.

Reuters reported that for Amazon, this acquisition offers expertise and a foothold in a region where ecommerce is seeing an expansion due to a young and tech-savvy population.  Some of the top markets include Kuwait, Saudi Arabia and the United Arab Emirates for mobile phone penetration.

While the value of the deal was not known, raised $425 million since it was founded in 2005. The company was valued at an estimated $1 billion at the time of its latest funding round last year.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.