Bizrate Insights Launches New Abandonment Survey Platform

LOS ANGELES (June7, 2016)  Bizrate Insights, a division of marketing solutions firm Connexity, today launched a new Abandonment Survey platform that now can recognize when a consumer is about to leave a retail website and triggers an invitation that gives retailers an opportunity to offer help and save the sale.  The new platform can identify the point of abandonment automatically and connect the stage at which a customer leaves the site with the reasons why they leave and what is needed to get them back to complete the sale.

“The new survey platform allows us to easily uncover hidden obstacles to purchase and suggest solutions to close the sale and reduce future abandonment. It enables multiple invitation points and flexibility for how and when retailers deliver Bizrate survey invitations. Retailers can choose to trigger surveys based on factors such as the percent of the page scrolled, specific pages visited, or even a custom identifier they define such as visitor demographics,” says Hayley Silver Vice President, Bizrate Insights. “Furthermore, the enhanced platform allows for a rotation between a survey and other messaging, such as a special promotional offer or newsletter sign-up.”

Bizrate Insights’ omni-device buyer and abandonment surveys enlighten 6,000+ retailers in North America and Europe about the consumer experience shopping on their site and their competitors’ sites.

“The more completely retailers can understand when, where and why shoppers abandon their carts, the better chance they have to save the sale,” says Sucharita Mulpuru, Vice President, Principal Analyst at Forrester. “A platform that will be able to shine a light on the drivers of abandonment is invaluable.”

Bizrate Insights abandonment studies suggest that about 15% of abandoners come to an online store with the intent to buy, but then leave. The rest of shoppers may just be casually browsing or are further down the funnel, preparing for a future purchase. When looking at abandoners who came with an intent to buy, Bizrate identified key differences in their reasons for leaving depending on where in the funnel they abandoned-visit, cart or checkout.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.