New York–With Web-placed orders now exceeding 20% of its sales, multititle mailer Brylane doesn’t need as many telephone order-takers. As a result, the apparel and home goods cataloger announced on April 9 that it will close its Indianapolis call center at the end of June and eliminate 415 jobs. But Brylane is working to reassign as many workers as it can to its other local facilities, which include a distribution center and its finance department.
Calls that have been handled out of Indianapolis will be redirected to Brylane’s call centers in El Paso and San Antonio, TX, and Taunton and West Bridgewater, MA. Brylane will use the money it saves from closing the call center to improve service at its other call centers and on its Website. “Customers are deciding how they want to place their orders,” says president/CEO Russell Stravitz, “and we want to exceed their expectations on how they want to interact with us.”
Brylane’s catalogs include apparel books Chadwick’s of Boston and Jessica London and home products title Brylane Home.