VERNON HILLS, Ill. – October 3, 2013 – CDW, a leading provider of technology solutions to business, government, education and healthcare, will officially launch the next iteration of its “People Who Get IT” campaign Oct. 7 during the Monday Night Football broadcast. Fresh off the ultimate road trip on CDW’s “Winning on the Road” campaign, NBA Hall of Famer Charles Barkley will headline the new campaign, along with NFL Pro Bowl quarterback and Heisman Trophy winner Doug Flutie.
The new campaign, “The Dome,” once again features the fictional Gordon & Taylor team – backed by CDW – deploying technology solutions that will deliver the ultimate fan experience and team performance on and off the field. Following the national launch during Monday Night Football, spots will appear on national television and radio, in print, and with full online digital engagement.
“The creative concept for ‘The Dome’ campaign aligns with our extensive experience deploying technology solutions across major professional sports facilities, and it ties together CDW’s capabilities in a memorable way,” said Neal Campbell, senior vice president and chief marketing officer at CDW. “If we can enable Gordon & Taylor to build the most technologically advanced stadium in the world, imagine what we can do for your business. Charles Barkley, and now Doug Flutie, help us highlight technology solutions that deliver a better experience, improve business performance and boost productivity.”
Barkley has anchored the serial campaign for the past two years, engaging CDW’s audiences in a memorable way using humor to effectively deliver simple, clear messages that resonate with IT professionals and business leaders alike.
“The Dome” campaign theme allows CDW to showcase the latest Total Mobility Management, data center optimization, cloud computing and converged infrastructure solutions, among others. Partner solutions from Intel and Lenovo, among others, are featured, along with the CDW capabilities that power them.
Ogilvy & Mather, Chicago, worked with CDW to develop the campaign, which is CDW’s most deeply integrated to date. It features broadcast, print and online advertising; “The Dome” microsite; social media and internal engagement programs; sales enablement; CDW.com promotions; and public relations support. The ads, directed by award-winning and Hall of Fame television commercial director Joe Pytka, will run on NFL broadcasts on ESPN and college football broadcasts on ABC.
CDW is a leading provider of technology solutions to business, government, education and healthcare. A Fortune 500 company, CDW was founded in 1984 and employs approximately 6,800 coworkers. For the trailing twelve months ended June 30, 2013, the company generated net sales of more than $10.4 billion. For more information, visit www.CDW.com.