Despite Economic Woes, Nordstrom Launches New Catalog

Seattle—Despite having slashed 2,500 jobs since September and hosting an unprecedented fall sale to move inventory, cataloger/retailer Nordstrom has announced the launch of a new catalog, Nordstrom Delivered. The 120-page catalog mailed Oct. 9 to an undisclosed number of buyers and prospects.

“We can’t control the economy,” says spokesperson Shasha Richardson. “What we can control is our response as a merchant. We’re responding to our customers’ need to have the merchandise organized in a way similar to that of our stores and that our customers are familiar with.” The catalog is organized into departments that mirror those in the company’s stores and on its Website. “We hoped to represent our stores’ variation and breadth of product and price points in the catalog,” Richardson says. “We want to more closely align the visual presentation of our product with what we sell online and in our stores.”

Although Richardson stopped short of saying the company’s current women’s apparel title, Life/Style, offers a less tailored, more casual product selection, she says the new catalog features an “edited collection of key brands and outfits.” And unlike Life/Style, the new book sells men’s apparel, lingerie, jewelry, and upscale brand names such as Cole Haan, Dooney & Bourke, and DKNY Jeans. Though she would not disclose the frequency of the Nordstrom Delivered catalog, Richardson says the first book “is definitely not a test. We plan to mail it several times a year.”

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