DMA to Offer Safe Harbor Enforcement Service

New York—TheDirect Marketing Association said on May 22 that it will provide a European Union (EU) Safe Harbor Enforcement Program free to its members. The program is designed to ensure online and offline data privacy through a third-party dispute resolution mechanism for European customers. The DMA says that such a program costs $7,000 when offered by other service providers.

The program “goes beyond just online ‘trust making,’” said DMA president/CEO Bob Wientzen in a statement. “It’s not afraid of using its teeth on companies that do not adequately protect the data of European consumers, whether online or off-line.”