eBags Sees Cyber Monday Success

eBags announced that Cyber Monday 2016 was the biggest online day in history for sales, mobile, and site traffic. Cyber Five (Thursday-Monday) results were equally outstanding. Overall, eBags traffic grew +40%, mobile visits grew +92%, and mobile sales grew +80% between Thanksgiving and Cyber Monday, the five-day period of massive online sales.

“Our team worked very hard to bring incredible deals to our customers and they responded by driving our Black Friday and Cyber Monday volumes to new all-time highs,” said eBags CEO Mike Edwards. “Customers should keep shopping because we aren’t done yet. In December, we will launch more great Steals and Deals on our top products, provide great deals on eBags gift cards, and launch fast and affordable shipping options so your gifts arrive on time.”

Holiday Trends

  • eBags own brand grew +74% YoY and was the #1 selling brand out of 900+ on the site
  • Other brands also saw significant growth. Samsonite brand grew + 108% during Cyber Five
  • Extreme Cyber Week Steals and Deals, featuring discounts from top brands at up to 85% off, increased sales +104% over Cyber Five
  • International sales doubled
  • Mobile accounted for 43% of total visits and 21% of total sales
  • Shoppers chose mobile with visits and sales up +92% and +80%, respectively
  • Overall eBags.com traffic grew +40% over Cyber Five

Top Selling Items

Top Categories

“Cyber Monday on eBags was easily a company record day for sales and margin dollars,” said Peter Cobb, eBags Co-Founder & EVP. “The eBags.com website accommodated over 320,000 visitors on Cyber Monday alone and saw strong conversion rates throughout the Cyber Five day period. We broke records in almost every metric throughout the weekend and our growth into this week is exceeding our strong Cyber Five growth, which goes to show you that shoppers are coming back for more. We are prepared to fuel the great holiday kickoff with more aggressive sales and deals so that eBags remains the source for all things travel.”

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