Lore Continues to Shake Up Walmart Ecommerce

As the world’s largest retailer continues to pursue the world’s largest ecommerce company, former Jet.com founder and CEO Marc Lore is continuing to shake up Walmart’s ecommerce operation as the company continues its pursuit of Amazon, according to CNBC and various reports.

The moves reportedly include hundreds of layoffs at Walmart’s headquarters in Bentonville, AR, as well as a number of promotions and movement within the upper echelons of ecommerce at the company.

Among the top personnel moves, Liza Landsman was promoted to president of Jet.com from chief customer officer, and Scott Hilton was promoted to senior vice president and chief revenue officer at Jet.com from chief revenue officer. In that position he will oversee Walmart’s owned merchandise selling, marketplace sellers and operations across Walmart.com, Jet.com and Hayneedle.com.

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MCM Musings: A line in the preamble of AA states: “Half measures availed us nothing – we stood at the turning point.” That neatly sums up Lore’s charge as a change agent and chief disrupter at Walmart as it pursues Amazon. While Walmart has invested millions in ecommerce efforts and seen good results, it has not gained significant ground on the freight train that is its main online rival – and that of everyone else. Lore and CEO Doug McMillon are betting that a tighter integration between store and online operations will help close the gap.