MailExpress Relaunches as Streamlite

MailExpress, a national business-to-consumer lightweight package delivery company, is now known as Streamlite. Atlanta-based Streamlite specializes in low-cost, trackable delivery of parcels weighing 5 lbs. or less.

Why the rebranding? One priority was better to align the company’s brand with its service offering, says Holly Noah, Streamlite’s director of marketing. “Our full corporate name was Global MailExpress, a name that implied we were in the global overnight flats mail business,” she notes. “Streamlite better expresses our focus and unique positioning in the market.”

The alignment between brand and service offering enables Streamlite “to more effectively communicate who we are and what we do, instead of explaining what we don’t do,” Noah says. “Ultimately, rebranding will enable us to appeal to a broader market.”

Brand protection was another reason for the change. MailExpress and Global MailExpress, because of their close association to other products and service providers, could not be Service Mark registered and protected, Noah says. “Protecting our brand is very important to us.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.