Before the end of the year, The Mark Group will launch Boston Proper Sport, the first in a series of specialty catalog. The $130 million mailer produces the Boston Proper women’s apparel catalog and the Charles Keath gifts title.
Boca Raton, FL-based Mark Group will mail 1.2 million copies of the 76-page Boston Proper Sport catalog. The book will sell workout wear, swimwear, golf and tennis apparel, and other sport-related items. In addition to selling products designed inhouse, the catalog will feature apparel from DKNY, Anne Klein, Ralph Lauren, and A.B.S. by Allen Schwartz.