National Retailer Changes Name From Home Trends Catalogs to QCI Direct, Unveils New Web Site

ROCHESTER, NY–(Marketwire – Apr 21, 2011) – Home Trends Catalogs, a national retailer of household and personal care products, has changed their name to QCI Direct. The change coincides with the unveiling of, their comprehensive new Web site.

“Unifying the company’s print, Web and social media divisions means we can more effectively reach our customers,” said Jane Glazer, company president and CEO.

Combining what was formerly five different Web sites, is easy to navigate, has large photos, customer reviews, a blog, expanded categories, links to social media and an extensive inventory. “We are all energized by the convenience our new structure provides,” said Glazer. “Our loyal customers, as well as those just finding us, can do one-stop shopping for all of our 3,000-plus products and order across all categories with just one click.”

Products range from household care, cleaning and organizational products to lawn/garden products to specialty pillows and health products for problem sleepers and others.

Few companies can match QCI Direct’s unconditional 100% product guarantee. “All of our products are guaranteed for life. We are committed to the quality of our merchandise. If someone wants to return something four months or four years later, we will honor that,” said Glazer. “Our ‘Sure, No Problem’ motto is not just emblazoned on our lobby wall, it’s engrained in everything we do.”

The company plans social media campaigns with freebies, coupons and promotions throughout the summer.

Customers can still shop via the company’s direct mail catalogs. Those close to QCI Direct’s headquarters in Chili, NY, a suburb of Rochester, can find true bargains and one-of-a-kind items at their on-site outlet store (100 Beaver Road, Churchville, NY).

For more information about QCI Direct visit or call (585) 889-8680.

About QCI Direct:
A woman-owned company started in 1983 as Qwik Cook, QCI Direct offers (interior) household care, cleaning and organizational products (Home Trends catalog); a wide variety of (exterior) home and garden products (Picket Fence catalog); and specialty pillows and health products for problem sleepers and others (Sleep Solutions catalog). All products are offered online at Based in suburban Rochester, NY, the company has a 100% Lifetime Guarantee on all products and a “Sure, No Problem” motto for customer service.