ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products featuring rock music stars such as Elvis Presley and The Beatles.
Cost: $105/M Selects: state/SCF/zip, gender Contact: Estee List Services, 914-235-7080
CAMPERS The 262,063 Camping World catalog buyers spend an average of $92 per order on camping products ranging from RV parts and accessories to space-saving appliances. Seventy-one percent of the buyers are men.
Cost: $85/M Selects: state, SCF, zip, gender, source, multibuyers Contact: AZ Marketing Services, 203-629-8088
E-TAINMENT FANS Media Management Group offers a list of more than 1 million opt-in e-mail addresses of individuals who have purchased videos, DVDs, interactive games, and music via the Internet.
Cost: $180/M Selects: gender, age, state Contact: Media Management Group, 609-275-0050
FEELING GOOD The 72,395 FeelGood catalog buyers spend an average of $68 per order on products to enhance their health and well-being. Fifty percent of these buyers are men.
Cost: $100/M Selects: state, SCF, zip Contact: Conrad Direct, 201-567-3200
WOODWORKERS The 188,005 Rockler Woodworking and Hardware catalog buyers spend an average of $76 per order on hardware, plans, and materials for woodworking projects. Ninety-two percent of the buyers are homeowners.
Cost: $95/M Selects: state/SCF, zip, dollar amount, recency Contact: Names and Addresses, 847-465-1500
GOVERNMENT OFFICIALS Information Marketing Services offers the Jane’s Information Group list of 133,573 government officials, military officers, defense and aerospace contractor executives, and airline and aerospace executives.
Cost: $125/M Selects: state/SCF/zip, job title, seniority, industry Contact: Information Marketing Services, 703-821-8130
SOUP’S ON The Cooking Club of America’s 45,127 active members and subscribers to its Cooking Pleasures magazine are primarily 25-54 years old and have an average income of $60,000; 70% attended or graduated from college.
Cost: $95/M Selects: state/SCF/zip Contact: Millard Group, 603-924-9262
HEALTH-MINDED The 53,602 Stay Healthy mail order health food company buyers spend an average of $24.95 on a food supplement that claims to decrease the chances of getting certain forms of cancer and heart disease.
Cost: $80/M Selects: state/SCF/zip, dollar amount, credit card, gender Contact: All Market Direct Corp., 516-825-6967
GOLFSMITH RETAIL BUYERS The 200,000 Golfsmith Store retail buyers are affluent men and women who use credit cards to purchase golf equipment and apparel. Buyers have an average age of 46 and spend an average of $100 per order.
Cost: $80/M Selects: state/SCF/gender, zip, dollar amount Contact: List Service Corp., 203-743-2600
CONTRIBUTORS Dunhill International List Co. offers a list of 776,683 donors to Jewish humanitarian, educational, health-related, and social fundraising appeals.
Cost: $75/M Selects: age, income, gender, marital status, homeowners Contact: Dunhill International List Co., 561-347-0200
THE SPORTING TYPES The 24,223 subscribers to Gray’s Sporting Journal magazine participate in hunting and deep-fishing sports. Subscribers have an average age of 47 with an average income of $130,000.
Cost: $100/M Selects: gender, mail order buyers, age, income Contact: Midwest Direct Marketing, 913-686-2220
GARDEN SITTERS The 55,158 Tidewater Workshop catalog buyers spend an average of $200 per order on garden furniture such as benches, chairs, planters, and tables. The list consists largely of married women with an average age of 45.
Cost: $100/M Selects: credit card, multibuyers, dollar amount, retail buyers Contact: The Specialists, 201-865-5800
ONLINE START-UPS The 194,779 Starting Point Search Engine members are online business executives whose Internet business are indexed by the search engine.
Cost: $125/M Selects: state/SCF/zip Contact: Worldata, 561-393-8200
SHIPPERS The 87,736 Chiswick Trading Co. catalog buyers spend an average of $200 per order on shipping supplies and retail accessories. Buyers include managers of small and midsize manufacturers, wholesalers, and retailers.
Cost: $95/M Selects: state/SCF/zip, gender Contact: Response Media Products, 770-451-5478
MIND/BODY CONNECTIONS The 55,000 subscribers to Spirituality & Health magazine are mostly affluent, educated women interested in healthy lifestyles.
Cost: $100/M Selects: state/SCF/zip, gender Contact: American List Counsel, 800-ALC-LIST
HOME ENTREPRENEURS The 65,016 registered participants of U.S. Entrepreneurs Home Office Network have access to information on the Internet, including starting businesses on small budgets, advice on working at home, and marketing tips.
Cost: $95/M Selects: SCF/state, job title, gender, phone, fax Contact: All Media, 972-818-4060
COMPUTER PROFESSIONALS The 222,464 buyers of Viagrafix 950 software training titles either control or influence budgets used to purchase products that will increase employee performance.
Cost: $120/M Selects: state/SCF/zip Contact: 21st Century Marketing, 516-293-8550
SCI-FI FANS The 18,769 subscribers to Science Fiction Age magaine are mostly college-educated men with an average age of 39 and an average household income of $56,451. Subscribers read an average of 19 science fiction books per year.
Cost: $90/M Selects: state, SCF, zip, gender Contact: Media Marketplace, 215-968-5020
UNDERWRITERS Fred Woolf List Co. offers a list of 5,419 chartered life insurance underwriters. These individuals are top insurance professionals who can be reached at their business addresses.
Cost: $60/M Selects: state, SCF Contact: Fred Woolf List Co., 914-694-4466
HOROSCOPE READERS Walter Karl offers 5,000 U.K. buyers of astrological forecasts. The buyers are mostly women who have spend $20-$30 on direct mail astrological forecast offers.
Cost: $175/M Selects: birthday Contact: Walter Karl, 914-620-0700
WEARABLE BUSINESS Intertec Publishing offers a list of more than 14,00 top decision-makers at companies specializing in distribution of promotional apparel.
Cost: $110/M Selects: job title, industry, geography Contact: Intertec Publishing, 913-967-1668
VETERAN HOMEOWNERS The list of 513,678 homeowners from the National Veteran’s Chamber of Commerce file consists of men and women who have served in the U.S. armed forces and have average household incomes of $50,000.
Cost: $75/M Selects: state, SCF, zip, gender Contact: Name Finders, 415-955-8585
NEWLYWEDS The 282,685 recipients of First Moments’ sampler kit of products and coupons for newlyweds are couples who have registered for a marriage certificate at their county clerk’s office.
Cost: $85/M Selects: state/SCF/zip, gender Contact: Novus Marketing, 914-347-8400
NEW MANAGEMENT FRANCOPHILES Mokrynski & Associates now manages the French Country Living file. The 11,422 six-month buyers spend an average of $184 per order on home furnishings and accessories. Buyers are mostly affluent women with an average age of 40 and an average household income of $85,000.
Cost: $115/M Selects: state, SCF, zip, gender Contact: Mokrynski & Associates, 201-488-5656
BUSINESS READERS Worldata now manages the file of 142,342 subscribers to Business 2.0. Subscribers are business leaders and executives in a variety of industries, including e-commerce, consulting, advertising, public relations, and sales.
Cost: $180/M Selects: state/SCF/zip Contact: Worldata, 561-393-8200
HOME DECORATORS All Media now manages the file of 478,297 Yield House catalog customers. Buyers are primarily 35-54 years old, have an average income of $64,000, and spend an average of $125 on home furnishing and accessories.
Cost: $90/M Selects: SCF/ state, zip, dollar amount, multibuyers, product, gender, credit card Contact: All Media, 972-818-4060
HOOPS FANS Aggressive List Management now manages the file of 15,552 subscribers to Basketball News magazine.
Cost: $85/M Selects: state, SCF, zip Contact: Aggressive List Management, 847-304-4030
PARENTS Novus Marketing has been named list manager of The Parenting Group’s new First Moments title, Expectant Parents Kit and New Parents Sampler. The 655,099 female recipients have responded to sampler cards in the kits and have expressed an interest in receiving offers via direct mail.
Cost: $85/M Selects: state/SCF/zip, gender of child Contact: Novus Marketing, 914-347-8400
PHYSICIANS Mal Dunn Associates has been named manager of the list of 62,771 physicians registered with the American Physicians Network, an online provider of relevant medical and business information for doctors.
Cost: $95/M Selects: state, SCF, zip, gender, SCI, country, specialty, title, phone, fax Contact: Mal Dunn Associates, 914-277-5558
NEW RIDE-ALONGS HISPANIC PARENTS Leon Henry is offering an insert program to be included in the Regalos Para Los Padres bag of product samples, manufacturers’ coupons, and related offers to parents with children in schools with high Hispanic enrollment.
Cost: $40/M Contact: Leon Henry, 914-723-3176