Nordstrom Reports 30% Increase in Ecommerce Sales for Q4

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Nordstrom saw a 30% increase in its direct-to-customer sales, which built upon last year’s 31% increase, according to the fiscal year 2013 press release by Nordstrom.  The direct-to-customer increase was driven by expanded merchandise selection and ongoing technology investments to enhance the customer experience.

Overall, Nordstrom same-store sales, which consists of the full-line and direct-to-customer businesses, saw an increase of 2.2% compared to last year’s same store sales increase of 6.1%.

The top-performing merchandise categories included cosmetics, accessories, and men’s shoes.  This momentum continued in women’s apparel, outperforming the Nordstrom average for the quarter.

Nordstrom Rack sales increased by $71 million, or 10.2% compared to the same period in fiscal year 2012, reflecting 22 new stores during fiscal year 2013.  Nordstrom Rack same-store sales increased 3.6% on top of last year’s same-store sales increase of 7.1%.

According to the press release, HauteLook same-store sales increased by 30%.

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