SAP to Acquire hybris

acqusitionIn what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.

SAP, in a press release, said the move will “provide enterprises with the enhanced data and tools necessary to optimize margins and customer loyalty.”

During a conference call with members of the media, Bill McDermontt, co-CEO of SAP, said the move was “truly a game changer” that would create a full ecommerce platform that would give customers an “end to end solution.”

“We’re here to take over the CRM marketplace,” McDermott said candidly during the call.

Hybris was founded in 1997 and currently has a laundry list of customers including 3M, Levi’s, Nikon, Reebok, Toys R Us, and Taylor Made, according to its website.

In a letter to customers posted on their site, hybris said, “Between now and when the acquisition closes, hybris will continue to support you in the normal fashion. Your existing contracts remain in effect, your account relationships and support infrastructure remain unchanged, and your hybris sales and technical services team will continue to support you as they do today.”

After the deal closes sometime within the third quarter, the letter stated, “hybris will operate as an independent business unit within SAP.”


Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.