Sharper Image Sales Slump, Will Close VA DC

Fiscal problems continued to shadow gifts and gadgets cataloger/retailer Sharper Image during the second quarter ended July 31. Total second-quarter revenue decreased 25%, to $80.3 million, compared to $107.2 million in the second quarter of 2006. And the San

Francisco-based company reported a net loss of $20.6 million, compared to a net loss of $14.6 million a year ago. Total store sales for the quarter decreased 11.3%, to $57.4 million, while same-store sales fell 10%. Sharper Image’s total catalog sales/direct marketing sales (including wholesale) plummeted 68%, to $5.7 million, compared to $18.2 million in 2006; Internet sales dropped 35% to $9.8 million, down from $15.1 million for the same period last year.

The company announced plans to close its Richmond, VA-based distribution center to streamline functions and increase operational efficiency. Sharper Image will phase out operations at the DC, which presently handles order processing, fulfillment, and customer service, during the next several months. As a result, the workload will be assumed by the company’s DCs in Little Rock, AR, and Ontario, CA.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.